List of Marketing Management Hard Skills

If seeking a position in Marketing Management or Marketing Communications, you will want to make sure that your resume includes the following skills.

Image and Design Skills

  1. Adobe Photoshop
  2. Adobe Illustrator
  3. Canva
  4. Piktochart
  5. Slideshare

Paid Social Media Advertising/Marketing & Tools

  1. Hootsuite
  2. Buffer
  3. Tweetdeck
  4. Facebook Analytics
  5. Twitter Analytics
  6. Pinterest Analytics
  7. Viral Marketing – Buzzfeed, Upworthy and ViralNova are good examples of this type of marketing

Productivity Tools

  1. Evernote
  2. IFTTT
  3. Google Alerts

Email Marketing & Marketing Automation Platforms

  1. MailChimp
  2. Aweber
  3. iContact
  4. Salesforce Marketing Cloud
  5. Silverpop
  6. Marketo

Digital Marketing Platforms (Teradata) – helps you to keep track of scale your marketing properly

  1. Planning & Spend Manager
  2. Workflow & Collaboration Manager
  3. Marketing Asset Manager

Search Engine Marketing  (SEM) – Marketing a business using paid advertisements that appear on search engine results pages

  1. Google AdWords
  2. Pay Per Click (PPC)

Sales Skills

  1. Lead Nurturing
  2. Online sales funnels
  3. Analysis and research
  4. Branding Collateral and Assets
  5. Understanding of target markets

Writing and Editing – Need to have excellent grammar and be able to communicate through written word

  1. Storyteller- Consumer Behaviorist – In other words, learn how to engage emotions
  2. WordPress Blogging
  3. Blogger
  4. Tumblr
  5. SEO Keywords
  6. Creating Manuals
  7. Creating Brochures
  8. Content Marketing
  9. Free Keyword Tool – software to help you ascertain what keywords are best

Miscellaneous Hard Skills

  1. CMS Experience – Content Management System
  2. CRM SKILLS – Customer Relationship Managements software
  3. Mobile phone marketing – over half of ecommerce traffic is driven by mobile phone users
  4. Video Production – most business use some video marketing these days
  5. UX Design – user experience design
  6. Data Science – analysis of statistics
  7. Data Visualization – taking valuable data and reformatting into graphs, charts and graphics
  8. HTML, CSS and other coding languages – having the very basics helps to correct your own errors

 

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